When it comes to getting products into your customer’s hands within a 24-48 hour period, the only way manufacturing plants overseas shipping to a customer base in the U.S. can compete with Mexico is if their geographic location changed.
The customer today cares more about being involved in the design process of their product and receiving their customized product within 24-48 hours. Manufacturer and supplier companies have found that customization and speed to market demands can be met when operations are set up closer to their customer base. A plant strategically located in McAllen, Texas – Reynosa, Tamps., Mexico is the only place where the largest market in the world can be found on the north side and a fully fringed wage rate of $2.50 on the south side. Companies in McAllen, Texas – Reynosa, Tamps., Mexico are using speed to market and customization to meet their customer’s needs by shipping a personalized product in a short time period in order to keep the customer satisfied.
Customized Product
- Allows the consumer to choose the specific color, presentation, capabilities, etc. of a product producing a customized output.
- Mass Customization can be used to combine the low unit cost of mass production process with the flexibility of individual customization.
- A Way to Build B2C Relationships is to get your customer involved in the design process.
Speed to Market
- How fast a product can go from manufacturer to the customer.
- Enables companies to attract customers with new features of the product and also introduce new products.
Advantages in McAllen, TX – Reynosa, Tamps., Mexico
